The Problem
This website has been around for about 12 years. The client was heavily reliant on social media to gain traffic. This popular blog had produced thousands of articles and the website's SEO had never been touched. The organic traffic was extremely low compared to the amount of content that was produced.
The Strategy
We had to understand how search engines were indexing this site. We needed to fix the SEO structure and any indexing errors that had occurred. We had to make sure keywords were relevant to what the site was about and add appropriate connect for more clarity. We had to make sure that the type of content that was being created matched that of the voice of the brand.
The Results
Once the site's structure was optimized and a back log of blog articles were optimized correctly, the website's organic traffic grew by 150% within the first 90 days.
